PPAI Research: Promo’s Revenue Growth Finally Crosses 2% Threshold In 2024

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Subtle developments can yield positive results. While it may not be the top story in any newspaper’s business section, PPAI Research’s latest bi-monthly snapshot of August and September reveal two encouraging findings that, taken together, suggest a cautiously optimistic outlook for the promo industry. In August and September, the promo industry’s revenue grew by 2.2% over the same period last year, surpassing 2% growth over a two-month period for the first time in 2024 and up from the 1.75% growth rate of June and July.