How to Become a Household Name

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In business, modesty can only get you so far.

As a kid, you may have learned that self-promotion is arrogant and tacky. For entrepreneurs, however, a major part of selling your product or service is selling yourself and your company. This can take the form of a big-budget advertising campaign, but if that is something your business can’t afford, favorable press coverage can often be had for free and can sometimes generate more publicity than traditional advertising techniques.