Goals vs to-do lists

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Whether you’re starting your very first business, a new venture, or your business is in growth mode, setting goals is fundamental to your overall success—and the success of those around you!

Goals are bigger-picture objectives that, when achieved, can take the company to new heights or lead an individual to a title promotion or pay raise. Every company—no matter how big or small—needs to have goals. And each person within that company should have their own set of goals.