Enthusiasm, Conviction And Control: The Core Of Selling Success And Embracing Change

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In over 30 years of being in the business of selling—whether it is selling ideas, insights, expertise, products, businesses or services—I have found that there are three attributes that are the bedrock of successful sales: enthusiasm, conviction and control (ECC). On top of that, there is one important aspect to keep in mind for today: embracing change.

Enthusiasm: Believing In What You’re Selling

Enthusiasm is vital for a business in selling its products and services. It trumps every other trait. Why?